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FIFA Drops Privatization Plan as Infantino Calls for Review and Talks

The move seeks to repair trust after continental confederations opposed selling World Cup commercial rights, setting governance reform as the main issue before the March 2027 vote.

Overview

  • Gianni Infantino told FIFA’s 211 member associations this week that the FIFA Forward Enterprise plan to sell about 20% of FIFA’s commercial rights is “buried” and will not return, and he invited broad consultations.
  • The FFE proposal would have sold an estimated 20% stake in FIFA commercial rights, including World Cup rights, and provoked united opposition from UEFA, the Asian Football Confederation and Concacaf.
  • UEFA president Aleksander Ceferin warned at the Portugal summit that confidence in world football has not recovered, declaring “football is not for sale” and pressing for clearer accountability.
  • Infantino proposed asking the FIFA Council to commission an external, independent review of FIFA’s governance and to consult confederations and member associations on decision-making roles and transparency.
  • With Ceferin ruling out a challenge and no clear European candidate, the fallout has reshaped alliances and made governance reform and electoral politics the central battleground ahead of the March 2027 Congress in Rabat.