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FIFA Defends 2026 World Cup Ticket Strategy as Leaks Point to Record Prices

The governing body calls dynamic pricing a North American market norm, pointing to $60 group-stage seats.

Overview

  • An England supporter group condemned the costs as astonishing, calling a reported $2,000 price for the cheapest final ticket unacceptable.
  • FIFA said variable pricing allows prices to move with demand, highlighted $60 entry-level group tickets, and promised ringfenced fixed-price allocations for specific fan categories.
  • Early presale access via draw began this week, with The Athletic reporting that $60 tickets were extremely scarce and an estimate suggesting at least £2,364 ($3,180) to follow England through a run to the final on the cheapest category.
  • Leaked breakdowns reported by GB News show the MetLife Stadium final priced at about £4,740 for Category 1 and starting near £1,510 for Category 4, with major spikes for high-demand matches.
  • ESPN, citing The Athletic, reported FIFA’s official resale platform will charge a 15% commission and that some listings were already seeking tens of thousands of dollars.