Overview
- FIFA confirmed a long-term exclusive collectibles deal with Fanatics that covers trading cards, stickers, and trading card games starting in 2031.
- Panini’s role as the official World Cup sticker album maker will conclude after the 2030 tournament, ending a run that began with the 1970 finals.
- Fanatics will release products under the Topps brand, with Fanatics Collectibles leading design and development across the portfolio.
- The agreement includes more than $150 million in free collectibles for youth football programs around the world.
- Fanatics plans an early footprint at the 2026 World Cup by collecting jersey patches for future Topps cards and staging Fanatics Fest events in New York, while Panini’s 2023 deal with FIFA remains in place through 2030 and the 2027 Women’s World Cup.