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FIFA and Lenovo Unveil AI Tools for 2026 World Cup, From 3D Avatars to an Upgraded Referee View

The rollout targets fairer access to analytics and clearer officiating across an expanded 48‑team tournament.

Overview

  • Football AI Pro will provide all 48 teams with the same pre‑ and post‑match analyses in multiple formats and languages, and it will not be used during live play.
  • AI‑enabled 3D player avatars, created from rapid digital scans, will enhance semi‑automated offside decisions and appear in broadcast replays for clearer visualizations.
  • An updated Referee View will use AI stabilization on referee bodycams to deliver sharper first‑person footage for officials and viewers.
  • FIFA says the avatar system was tested at the Intercontinental Cup in December 2025 and the Referee View debuted at the 2025 Club World Cup.
  • The presentation at Lenovo Tech World in Las Vegas included plans for an Intelligent Command Center, venue digital twins, fan wayfinding tools, and VAR hardware support with Hawk‑Eye Innovations.