Overview

• ANPEC estimates a typical home gathering for 10 people will average about 7,000 pesos this year, reflecting a 17% increase over 2024.
• Itemized budgets point to pozole at roughly 2,000 pesos for 10 servings, beverages at 2,800–3,000 pesos, decorations near 600 pesos, and mariachi around 3,600 pesos after a 20% rise.
• For those going out, restaurant or nightlife plans are pegged at about 1,400 pesos per person, and a night at the Zócalo could exceed 5,800 pesos, roughly 16% more than last year.
• Kantar reports 94% of people celebrate, with about nine in ten gatherings held at home and pozole prepared in 86% of households, while pambazos remain a tradition for 34%.
• Concanaco forecasts 37.5 billion pesos in holiday spending, up 7.1% year on year, with the bulk in retail followed by tourism and hospitality.