Overview

• Organizers have allocated 50 million pesos to initial upgrades at Auditorio Benito Juárez and plan a further 300 million-peso phase after the festival to enhance structure and acoustics for year-round events
• The festival will span October 3 to November 4 with a partial main-stage lineup featuring Sebastián Yatra, Zoé, Caifanes, Natalia Jiménez, Enjambre, Los Ángeles Azules, Morat, Carlos Vives and María José
• General admission tickets are priced at 60 pesos with a 30-peso reduced rate for children, students, seniors and people with disabilities, and all general-access seating will be numbered to prevent early place-holding
• New attractions include a Pabellón Mundial with interactive World Cup exhibits, a free gamer and digital-creation zone called Arena Ingenia, and a revamped Canica Azul tour of Jalisco’s traditional sweets in partnership with Dulces de la Rosa
• Programming is organized into four thematic zones—evoking agave haciendas, water destinations, artisanal heritage and the Ágora Central stage—and will feature a tribute to singer Marco Antonio Muñiz on October 27