Overview

• The three-day activation runs October 3–5 in Piazza San Babila, offering free synthetic‑ice training and public play with the Valchirie and Devils Milano women’s teams.
• A daily prize contest titled “Unlock the Olympic Winter Games” awards tickets for ice hockey and speed skating events planned for the fair district venues.
• Fiera Milano is an official partner and Olympic venue set to host speed skating and ice hockey competitions and provide reception areas for media and international delegations.
• At the launch, president Carlo Bonomi said two speed skating pavilions were handed over on August 1 and the hockey pavilion on October 1, delivered on time and within budget with no public money.
• The municipally patronized initiative is framed as promoting accessibility, inclusion and a lasting sports culture, with organizers citing a combined €5.3 billion regional impact estimate.