Overview
- Virgin Plus triggered the shift by adding a new $10 monthly promotional credit on select plans stacked on its autopay discount, creating $40/50GB and $45/70GB offers.
- Rogers’ Fido responded with similar pricing on 4G plans capped at up to 150Mbps and layered a $10 promotional discount on top of its existing autopay savings and data bonuses.
- Telus’ Koodo matched price points but includes 5G at up to 250Mbps plus one free perk per line, with an optional 5G speed boost that can lift speeds to 500Mbps.
- Recent comparisons highlight that plan parity on price and data buckets masks key differences in network generation, speed caps, and included extras such as international minutes or perks.
- Lower-cost 5G options from Freedom Mobile and Public Mobile still undercut these offers in covered areas, including Freedom’s reported $39/70GB Canada–U.S.–Mexico plan and Public’s $40/60GB plan.