Overview

• The FIA confirmed it will facilitate a competitive process to select a new commercial rights holder for the World Rally Championship.
• WRC Promoter GmbH is jointly owned by Red Bull and KW25, who are seeking an exit with about seven years remaining on their contract, according to reports.
• JPMorgan is advising the owners through the process, with prior reports indicating a potential valuation near €500 million.
• Banking and industry reports point to interest from private equity firms such as EQT alongside specialist sports investors and media companies across Europe, the Americas and the Middle East.
• The FIA says it aims to complete the transition in time to impact the 2026 season and cites 2024 growth metrics of a 1.3 billion cumulative TV audience and more than four million on‑site spectators.