Fewer Germans Donate, But Total Contributions Reach New Highs
Despite economic challenges, donation amounts in Germany have risen, driven by fewer but larger individual contributions.
- The total donation amount in Germany for the first nine months of 2024 reached €3.2 billion, with a projected annual increase of over 2% compared to 2023.
- The average donation amount rose to €38, up by €1 from the previous year, while the number of donors decreased by 800,000.
- Younger donors aged 30-39 showed a significant 24% increase in contributions, highlighting a growing trend of social engagement among this demographic.
- Donations for humanitarian aid and disaster relief declined compared to 2023 but remained above pre-pandemic levels, reflecting the absence of major crises this year.
- Sectors like education, culture, and environmental projects saw a notable increase in funding, with an additional €100 million in donations.