Overview
- Fevicol posted on October 22 an image of emerald-and-diamond pieces sealed with its glue, bearing the line “This mission is impossible” and the caption “Ab Dhoom machane ki baari hamari.”
- The post quickly went viral, with reports of 25,000-plus likes and widespread praise for the campaign’s creativity.
- The ad responds to the October 19 daylight theft at the Louvre’s Apollo Gallery, where masked thieves used a vehicle-mounted lift and power tools before escaping on scooters.
- The stolen trove includes 19th-century royal jewels linked to Empress Marie-Louise, Empress Eugénie, Queen Marie-Amélie and Queen Hortense, with an estimated value of about ₹896 crore (around $102 million).
- French police have recovered two items, including Empress Eugénie’s crown, near the museum, and the Louvre reopened on October 22 as scrutiny over reported security lapses continues.