Overview

• Sensor Tower reports X jumped to the 23rd spot on the U.S. App Store on June 5, up from an average rank of 68 over the past month.
• U.S. mobile app active users on X increased by 6% overall and spiked 54% between 2 p.m. and 6 p.m. ET on June 5 compared with the previous week.
• Truth Social saw a more than 400% rise in weekly active users but remains at roughly one percent of X’s U.S. user base.
• President Trump has nearly 106 million followers on X versus fewer than 10 million on Truth Social, highlighting the gap in audience reach.
• Advertisers are exercising caution and the Federal Trade Commission has launched an investigation into alleged ad boycotts as content moderation concerns continue.