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Festival Montaña Debuts in Mendoza With Sold-Out Crowds and Standout Sets

Backed by seasoned promoters with provincial support, the new event positions Mendoza on the national festival map.

Overview

  • Opening night at the Multiespacio Cultural Luján de Cuyo sold out, with local reports estimating roughly 8,000 attendees.
  • No Te Va Gustar, Trueno, Dillom and El Kuelgue headlined, while Zoe Gotusso and Cruzando el Charco drew strong notices for their performances.
  • Organizers implemented a QR-based cashless system via Popmeals.net and rolled out reusable cups as part of a sustainability program.
  • The grounds showcased urban art from Cees, Hechicero One and Planeta Visual 1, plus a new sculptural emblem by artist Ayelén Bonelli.
  • Produced by En Vivo Producciones, Crack and Popart Música with support from Mendoza’s government and the Municipality of Luján de Cuyo, the inaugural weekend sets the stage for a potential annual fixture.