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Ferrero Unveils Nutella Peanut, Its First New Flavor in Six Decades

A $75 million investment in U.S. production will create dozens of jobs ahead of the Spring 2026 debut.

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Die neue Nutella-Sorte ist zunächst nur in Nordamerika zu kaufen.

Overview

  • Nutella Peanut merges the classic cocoa-hazelnut formula with roasted peanuts to offer a sweet-salty spread.
  • The flavor will launch exclusively in North America next spring with Canada among the initial markets.
  • Production at the Franklin Park, Illinois plant will support rollout efforts under the expanded capacity.
  • Social media feedback ranges from enthusiasm over its novelty to criticism of its taste and texture.
  • Ferrero Germany has no confirmed plans for a European release and will assess North American performance before deciding on wider availability.