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3w ago

Ferrero to Acquire WK Kellogg for $3.1 Billion to Boost North American Growth

Approved unanimously by both boards with key shareholder backing, the all-cash deal is slated to close in the second half of 2025 pending regulatory clearance

Le géant italien Ferrero va racheter le groupe américain Kellogg's, spécialiste des céréales pour le petit-déjeuner
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Le Nutella est une marque du groupe Ferrero qui a annoncé le 10 juillet 2025 le rachat du groupe américain WK Kellogg

Overview

  • Ferrero has agreed to pay $3.1 billion for WK Kellogg in a cash-financed transaction at $23 per share
  • Boards of Ferrero and WK Kellogg have given unanimous approval and shareholders holding 21.7% of WK Kellogg stock have pledged support
  • The deal brings leading cereal brands such as Corn Flakes, Froot Loops, Rice Krispies and All-Bran into Ferrero’s North American portfolio
  • Battle Creek, Michigan, home to WK Kellogg’s operations, will become the headquarters for Ferrero North America after closing
  • The transaction is expected to close in the second half of 2025 pending final shareholder votes and regulatory clearances as industry consolidation accelerates