Particle.news
Download on the App Store

Ferrero Rocher Launches Spain-Wide Christmas Lights Contest With One Town From Each Region

Public voting on Ferrero Rocher’s website will narrow 17 regional nominees through four rounds to a winner unveiled December 15.

Overview

  • The brand named 17 candidate municipalities, a first-time format that assigns one representative per autonomous community.
  • San Vicente de la Barquera carries Cantabria’s bid, Fuente del Maestre represents Extremadura, and A Guarda stands for Galicia.
  • TV presenter and campaign ambassador Jesús Vázquez announced the slate at a midday event alongside company executives.
  • Votes are cast exclusively on ferrerorocher.com, with an initial cut to five towns followed by elimination rounds to a final two.
  • Organizers and local officials tout the prize illumination and national promotion as drivers of visibility and tourism for the winner.