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Ferrero Preps U.S. Debut of Peanut Nutella with Illinois Plant Upgrade

The $75 million upgrade will allow Ferrero to produce its first new Nutella flavor in six decades to meet rising consumer demand

For the first time in 60 years, Nutella launches a new Peanut flavor.
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Overview

  • Peanut Nutella will be sold exclusively in the United States beginning in spring 2026.
  • The new spread blends Nutella’s signature hazelnut-cocoa creaminess with roasted peanuts.
  • Ferrero introduced a plant-based Nutella in the UK earlier this year using chickpeas and rice syrup as dairy substitutes.
  • Company-commissioned research indicates that roughly 4.7% of UK adults follow a vegan diet, driving demand for the vegan spread.
  • Ferrero Rocher chocolate squares are set to launch in North America in September 2025.