Overview
- Nutella Peanut is now on sale across the United States, with Ferrero listing nationwide retail availability that includes Walmart.
- Ferrero will showcase the new variant with a New York pop-up on May 16–17 to drive awareness and sampling.
- Production runs at Ferrero’s Franklin Park, Illinois plant following an investment of about $75 million in a dedicated line.
- The rollout is officially limited to the United States and Canada, and Ferrero has not announced plans to sell the product in Germany.
- Despite no German launch, some Rewe and Edeka stores are offering imported jars for €7.99–€9.99, prompting curiosity and price complaints on social media.