Overview
- Ferrero has entered exclusive negotiations to acquire CPK from Eurazeo, bringing Carambar, Krema, Lutti and Michoko under its Ferrara Candy unit.
- The proposed transaction is slated to close in the fourth quarter of 2025 and must secure competition clearance from European regulators.
- Yesterday’s $3.1 billion purchase of WK Kellogg marked Ferrero’s move into North American breakfast cereals with brands such as Corn Flakes and Froot Loops.
- Formed by Eurazeo in 2017 through the consolidation of former Mondelez confectionery brands, CPK operates three factories and a workshop in France with over 900 employees.
- The acquisitions reflect Ferrero’s aggressive M&A strategy to integrate iconic snack and confectionery brands into its global manufacturing and distribution network.