Overview
- Ferrari publicly revealed Luce at a Rome event on Monday, May 25, describing it as a purpose‑built electric model rather than a conversion of an existing car.
- The car uses four independent electric motors for about 1,050 horsepower, accelerates 0–100 km/h in 2.5 seconds, carries a 122 kWh battery at 800 volts and claims roughly 530 km of range with 350 kW fast charging.
- Luce’s design, developed with LoveFrom, adopts a large 'glass house' silhouette, four doors and five real seats, a package Ferrari says was made possible by the dedicated full‑electric architecture.
- Ferrari opened orders at a base price of €550,000, confirmed assembly at its Maranello e‑Building and a cell development partnership with SK On, and said first deliveries are scheduled for late 2026 with more than 60 new patents tied to the project.
- The launch has provoked a sharp split of opinion—strong praise for engineering and the new Vehicle Control Unit, active suspensions and vibration‑based sound, alongside vocal criticism from former leadership and a roughly 6–8% drop in Ferrari shares on the Milan exchange—which could test brand perception and investor confidence as the company pursues its multienergy strategy.