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Ferrari Unveils Luce Interior, Sets May Debut for First Electric Model

Ferrari turned to Jony Ive’s LoveFrom to keep tactile controls central to its first EV.

Overview

  • Ferrari confirmed the Luce name and revealed the LoveFrom-designed cabin in San Francisco, with the full exterior scheduled to be shown in Italy in May.
  • CEO Benedetto Vigna said Ferrari brought in LoveFrom to counter the trend of screen-heavy EVs by pairing analogue controls with selective digital displays.
  • Reported technical targets include a quad‑motor setup with up to about 735 kW in boost and a 0–100 km/h time of 2.5 seconds, with outlets citing a 122 kWh battery, 880V architecture and 350 kW charging.
  • The interior emphasizes physical engagement, featuring a three‑spoke recycled‑aluminum wheel, a dual‑layer OLED instrument cluster, a ball‑and‑socket central control panel and an E Ink Gorilla Glass key that color‑shifts in its dock.
  • Vigna said clients will not be required to buy the EV to access other models, with pre‑orders expected around the May reveal and first deliveries reported for 2027 in some markets.