Ferrari to Raise Prices on Select Models in Response to U.S. Auto Tariffs

The Italian automaker confirms up to 10% price hikes starting April 2, 2025, while maintaining its 2025 financial targets and preparing for its first electric vehicle launch in October.

Ferrari announced price increases of up to 10% on popular models like the Purosangue SUV and F80, effective April 2, 2025, to offset new U.S. tariffs.
The 25% tariffs on imported cars and parts, introduced by the Trump administration, will take effect on April 3, 2025.
Models such as the Ferrari 296, SF90, and Roma will not be subject to the price changes.
Despite the tariffs, Ferrari reaffirmed its financial targets for 2025, projecting adjusted earnings of at least €2.68 billion and revenue exceeding €7 billion.
The company remains on track to launch its first fully electric vehicle in October 2025, aligning with broader industry trends toward electrification.

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