Overview
- Ferrari unveiled the Luce on Monday, May 25 in Rome as its first production battery‑electric four‑door with four motors, about 1,050 hp, a 122 kWh battery and a price near €550,000 ($640,000).
- The reveal triggered heavy online criticism of the LoveFrom/Jony Ive‑influenced design and a sharp market reaction that sent Ferrari shares down roughly 6–8% in the days after the event.
- CEO Benedetto Vigna said the Luce is already taking orders and that the order book stretches into late 2027 with production starting in late 2026 and deliveries into late 2026–early 2027.
- Critics including former chairman Luca di Montezemolo and Italian political figures have questioned whether a quiet, tech‑styled EV fits Ferrari’s identity while some analysts warn early orders may reflect collectors securing allocations rather than broad consumer demand.
- Ferrari frames the Luce as a low‑volume, technology halo while keeping a multi‑powertrain strategy that targets roughly 20% fully electric models by 2030 and preserves combustion and hybrid cars for core customers.