Ferrari Shows Luce EV Interior by Jony Ive’s LoveFrom, Sets Late May Full Reveal
The cabin leans on tactile controls to counter screen‑heavy EV design.
Overview
- Ferrari unveiled the LoveFrom-influenced Luce interior in San Francisco, highlighting analogue-style instruments, physical wheel controls and tactile switches.
- CEO Benedetto Vigna described a bi-directional collaboration, with continuous exchanges between Maranello engineers and LoveFrom’s San Francisco team.
- Previously disclosed targets include four motors delivering up to 735 kW in boost for about 2.5 seconds 0–100 km/h performance.
- Vigna told investors Ferrari will not require clients to purchase the EV to access future non-EV models.
- Ferrari plans a full vehicle reveal in late May, with reporting suggesting pre-orders could open in the following months as luxury EV demand softens and rivals adjust plans.