Particle.news

Ferrari Sets U.S. Price for Luce at $560,800

Scheduled U.S. deliveries in Q2 2027 clarify earlier VAT-driven price confusion and signal sustained demand for the limited-run electric sedan.

Overview

  • Ferrari confirmed Thursday that the Luce’s U.S. base price is $560,800 and that deliveries to American buyers will begin in the second quarter of 2027.
  • The company says the lower-than-expected U.S. sticker resolves a conversion error from the May European launch where €550,000 was quoted with Italy’s 22% VAT included.
  • The Luce pairs four in-wheel electric motors for a combined 1,035 horsepower with an 800V electrical architecture and a 122 kWh battery that supports up to 350 kW charging.
  • Ferrari sold its full 2026 allocation of just under 500 units in a short window with China taking a large share and the first production chassis fetching $40 million at a Ferrari Foundation auction.
  • Final prices for U.S. buyers will typically be higher than the base due to a 15% tariff on European-built cars, state taxes, and unspecified factory options, a dynamic that could shape resale and collector demand.