Ferrari Plans to Restrict Customization Options to Protect Brand Identity

The luxury automaker considers pre-defined designs and blacklisting buyers to curb garish personalization trends.

Ferrari's CEO Benedetto Vigna has expressed concerns over excessive customization requests that could harm the brand's image and value.
The company is considering limiting color and design options by offering only pre-defined combinations to maintain its luxury identity.
Ferrari may blacklist customers who excessively modify their cars post-purchase, preventing them from ordering future models.
Customizations currently account for 20% of Ferrari's revenue, but the company seeks to balance personalization with brand preservation.
Other luxury automakers, such as Bentley and Rolls-Royce, are heavily investing in personalization, highlighting a broader industry trend.