Overview
- The Token Ferrari 499P will be restricted to roughly 100 members of Ferrari's Hyperclub and tradable only within that group.
- Token holders will be able to bid in an exclusive auction for a 499P endurance car and gain access to related racing events.
- Ferrari targets a debut at the start of the 2027 World Endurance Championship season.
- Development is in partnership with Italian fintech Conio, whose EU MiCA license application must be approved before any rollout.
- Ferrari frames the effort as a loyalty initiative and extends its earlier crypto push after enabling Bitcoin, ether and USDC car purchases in the U.S. in 2023 and Europe in 2024.