Overview
- Access will be limited to roughly 100 Hyperclub clients, Ferrari’s most exclusive customer group.
- Members would use the token to trade within the club, bid in auctions for a 499P endurance racer, and gain entry to special events.
- Ferrari frames the initiative as a loyalty effort aimed at younger, tech-wealthy buyers, said marketing chief Enrico Galliera.
- Development is in partnership with Italian fintech Conio, with a planned debut aligned to the 2027 World Endurance Championship season.
- The plan expands Ferrari’s crypto push beyond payments accepted in the U.S. since 2023 and Europe since 2024, as crypto prices rise and regulators warn of speculative risks.