Overview
- Ferrari revealed the Luce on Tuesday, a four‑motor, five‑seat all‑electric model, and the presentation was followed by heavy online criticism and a roughly 6–8 percent fall in the stock price.
- The company says the Luce delivers about 1,050 PS, 0–100 km/h in 2.5 seconds, roughly 530 km range and one motor per wheel, with deliveries planned for late 2026 and a listed starting price near €550,000.
- Much of the backlash has focused on the Luce’s unconventional, smooth four‑door design by LoveFrom and Jony Ive, with prominent critics including former Ferrari chairman Luca di Montezemolo warning it risks harming the brand’s identity.
- Analysts and some dealers report weak early interest at the announced price, and Ferrari has signaled it will accept orders from new customers to help fill books while defending the car as “a car of the future.”
- The episode highlights a broader luxury challenge as rivals rethink full‑EV timing, and it raises clear second‑order questions about resale values, which customers Ferrari will attract, and whether the company will adjust strategy if demand stays low.