Overview
- Ferrari's 88-unit allocation for the Luce in China was reported sold out by multiple outlets on Tuesday, June 30, though local dealers have been reported to still accept orders.
- The Luce is Ferrari's first fully electric production car and carries four electric motors rated at about 772 kW (roughly 1,050 PS).
- The car's design, developed with Jony Ive's LoveFrom studio, has provoked sustained online criticism and high-profile dismissals from collectors and commentators.
- Local listings in China showed a price of 3,988,000 yuan (roughly €515,000), which differs from Ferrari's cited €550,000 list price and has prompted questions about discounts or allocation pricing.
- Ferrari CEO Benedetto Vigna called China a key market and said the company has seen strong interest and deposits, a dynamic that could expand Luce supply, attract new buyers to the brand, and intensify competition with Chinese EV makers.