Overview
- Ferrari Australasia has confirmed the Luce will cost A$991,446 before on‑road costs and that first customer deliveries will begin in the fourth quarter of 2027.
- Ferrari’s first production EV uses four motors producing 772 kW and 990 Nm, a 122 kWh in‑house battery on an 800V architecture, a claimed WLTP range of more than 530 km and a 0–100 km/h time of 2.5 seconds, and it weighs about 2,260 kg.
- The Luce was co‑designed with LoveFrom, the studio led by Sir Jony Ive and Marc Newson, a move that provoked sharp public criticism of the car’s styling and prompted high‑profile negative comments from figures such as former chairman Luca di Montezemolo.
- Reported 2026 allocations sold out quickly in multiple markets and the first production Tailor‑Made chassis raised US$40 million at RM Sotheby’s Monterey charity auction, signalling strong demand from collectors and new buyer groups.
- Ferrari is positioning the Luce as a scarce, high‑margin offering between its flagship models, a strategy that will shape customer mixes and place focus on resale values, secondary‑market demand and how buyers respond to the car’s heavier engineering compromises.