Overview
- A Tailor Made one-off identified as “Chassis 0” hammered for $40 million at RM Sotheby’s Monterey Car Week auction, a result reported across outlets on August 16–17 that established the highest price paid for a new car at auction.
- RM Sotheby’s waived its buyer’s premium so the entire $40 million will be donated to the Ferrari Foundation, and the anonymous winning bidder will take delivery after the vehicle returns to Maranello for final preparation in the first quarter of 2027.
- The auction car is a bespoke version of Ferrari’s first fully electric production model, the Luce, featuring a Madreperla Semi-Gloss finish, custom interior materials from the Tailor Made program, and a plaque marking its status as the first production chassis.
- The Luce’s published technical specs — four wheel motors, about 1,050 cv, a 122 kWh battery, 800V architecture, roughly 530 km WLTP range and 0–100 km/h in 2.5 seconds — underpin the marque’s pitch that the model preserves Ferrari performance in an EV form.
- The sale offers a reputational and commercial boost for Ferrari after the Luce’s controversial May unveiling and subsequent share-price dip, reinforcing the company’s limited-allocation EV strategy and raising questions about future collector demand and resale values.