Overview

• Ferrara Candy Company has announced the discontinuation of Fruit Stripe gum, a product that has been on the market for over 50 years.
• The decision to discontinue the product was made after considering factors such as consumer preferences, purchasing patterns, and overall brand trends.
• Fruit Stripe gum, known for its brightly colored stripes and zebra mascot, Yipes, was a staple in grocery store checkout aisles and a nostalgic favorite for many.
• The gum was first launched in the 1960s and came in five flavors: Wet n’ Wild Melon, Cherry, Lemon, Orange, and Peach Smash.
• Despite the discontinuation, Ferrara stated that consumers may still be able to find the product at select retailers nationwide until stocks run out.