Overview

• Pauline Ferrand-Prévot became the first French rider to win the Tour de France Femmes since 1985 by clinching the title in Châtel on August 3.
• France Télévisions reported an average of 2.7 million viewers per stage, exceeding earlier editions by over half a million.
• The final stage drew 4.4 million viewers on average and peaked at 7.7 million, accounting for 41.2% of the TV audience.
• News outlets produced more than 20,700 media items on the Tour de France Femmes, double the coverage from 2024 and 50% above the 2022 relaunch.
• President Macron personally congratulated Ferrand-Prévot, and stakeholders are calling for sustained investment to build on the race’s momentum.