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Ferran Adrià Kicks Off Telefónica’s ‘Conecta Innovación’ University Tour in Granada With ‘Sapiens’ Talk

The chef-turned-innovation ambassador urges curiosity-led inquiry as the route to turning university research into real-world impact.

Overview

  • Adrià delivered “Sapiens: mi receta para innovar” at the University of Granada’s Sala Máxima on Nov. 6 alongside Telefónica’s Joaquín Segovia and rector Pedro Mercado.
  • He said he came “to share, not to teach” and argued that improving innovation is tied to curiosity and questioning everything.
  • The presentation outlined the Sapiens method, developed at elBullifoundation, as a systemic tool to connect knowledge, organize ideas and drive innovation across sectors.
  • Telefónica’s Red de Cátedras organized the stop through UGR’s 2021 Chair in AI, Cybersecurity and Cognitive Society to strengthen collaboration between academia and industry.
  • The tour launched in Granada and is scheduled to visit Toledo on Nov. 13, Las Palmas de Gran Canaria on Nov. 28, and Barcelona on Dec. 2.