Overview

• About 12 million Italians are on holiday this year, roughly one million fewer than in 2024.
• Average trip duration has risen to 13 days while per-person spending falls to about €570.
• Short-term accommodation occupancy is projected at around 88% over the 15–17 August long weekend, generating an estimated €1.8 billion in direct tourism spending.
• Major grocery chains including Esselunga, Carrefour and Lidl are operating selective Ferragosto hours to meet last-minute demand.
• The Aeronautica Militare has issued heat-wave warnings for 14 cities with temperatures up to 38 °C and risk of afternoon thunderstorms in mountain areas.