Overview

• The board of Feria Valencia voted unanimously on August 1 to appoint entrepreneur Mariano Clemente as director general.
• Clemente succeeds interim leader Jorge Fombellida, who will transition to head the Organization and Business Support area.
• The appointment signals a shift from the integration phase—completed in April when the Generalitat compensated the venue’s patrimonial debt—to strategic implementation.
• Clemente’s primary mandate is to give final shape to and implement the strategic plan the board approved in March.
• A veteran of regional business associations, Clemente chairs EMPAL, served as CEO of Cotonera Events and has held board roles at Riberxúquer, Fepeval, Fotur and Aesava.