Overview
- The curtain dropped on Sunday, November 2, after a short performance and a Santa-led countdown on a cordoned section of Northumberland Street, with wider viewing provided via Fenwick’s YouTube channel.
- Author-illustrator Chris Riddell designed this year’s reimagining, featuring 3D tableaux of Scrooge, the Cratchits, and the Ghosts of Christmas Past, Present and Yet to Come.
- Viewers quickly praised the installation as the best in years, and crowds began visiting the windows when they opened to the public on Monday, November 3.
- Fenwick paired the reveal with the launch of its in-store Christmas shop, introducing new themed collections and a range of festive hampers at set price points.
- The unveiling has helped kick off regional displays, with Gateshead’s C.D Salon revealing its own window on Sunday and Morpeth’s Rutherford & Co set for a November 15 reveal.