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yesterday

Fenty Beauty Partners with New York Liberty in First WNBA Team Sponsorship

Rihanna's beauty brands debut their first team partnership, featuring branded apparel and in-arena activations as the Liberty prepare for their 2025 season.

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Overview

  • Fenty Beauty and Fenty Skin are now the official beauty partners of the WNBA's New York Liberty, marking their first team sponsorship in sports marketing.
  • The partnership includes Fenty branding on the Liberty’s pre-game warm-up jackets and shooting shirts, worn during home and away games.
  • Fenty will engage fans through in-arena activations, exclusive product promotions, and collaborations with the Liberty’s mascot, Ellie the Elephant.
  • This announcement follows Fenty's previous sponsorships at the 2024 WNBA All-Star Weekend and the 2024 Paris Olympics and Paralympics.
  • The partnership aligns with the Liberty’s values of empowerment and creativity, as the team gears up for its May 9 preseason game and May 17 season opener.