Fendi Showcases New Direction at Milan Fashion Week

Kim Jones introduces a fresh take on luxury with a focus on sustainability and British humor, amid protests.

Kim Jones, Fendi's womenswear designer, emphasizes a move away from logo-flashing towards a more sustainable and humorous approach to luxury fashion.
The Milan Fashion Week show featured innovative designs, including cashmere capes made by grandmothers in Bologna and a revamped Baguette bag.
An anti-fur PETA activist disrupted the show, highlighting ongoing debates around the use of animal products in fashion.
Jones draws inspiration from the 1980s British subculture and Roman style, blending historical influences with modern design.
The collection received attention for its utilitarian looks, protective garments, and nods to both Roman heritage and British nonchalance.