Fender Opens First Flagship Guitar Store in Tokyo

Fender, the famous guitar manufacturer, is opening its first flagship store in Tokyo's Harajuku.
The new store aims to cater to the growing music market in Asia-Pacific and build on Fender's double-digit revenue growth in Japan since 2015.
The store is designed to be an amusement park for guitar enthusiasts and features exclusive products, custom guitars and a concert space.
Fender's revenue nearly doubled in 2020 thanks to a COVID-19 inspired guitar boom.
The flagship store highlights Fender's line of guitars, basses and amplifiers and includes a custom guitar shop on the top floor.