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Felipe VI’s Christmas Message Draws 5.9 Million Viewers With 65.7% Share

The higher share marks a modest year-on-year gain during a period of declining linear TV use.

Overview

  • The broadcast reached 6.704 million unique viewers, equal to 14.7% of Spain’s population, according to Barlovento with Kantar data.
  • La1 led the simulcast with 2.171 million viewers and a 24.1% share, followed by Antena 3 with 1.468 million (16.3%) and Telecinco with 536,000 (5.9%).
  • Regional follow-up was lowest in Euskadi and Catalonia, with Euskadi averaging 152,000 viewers, while Murcia (81.4%) and Castilla-La Mancha (80.5%) posted the highest shares.
  • The address performed strongest among women (67.1% share), viewers aged 13–24 (66.4%), and those 75 and older (73.5%).
  • Total TV consumption in the 21:00–21:11 slot was 9.012 million, down by 453,000 from 2024, and VOSDAL on Dec. 24 added 128,000 viewers, lifting the totalized audience to 6.049 million.