FedEx Announces $25 Million NIL Investment in University of Memphis Athletics
The five-year commitment aims to enhance name, image, and likeness opportunities for athletes across multiple sports.
- FedEx commits $25 million over five years to support University of Memphis athletes, focusing on football and basketball among other sports.
- The deal, facilitated by Altius Sports Partners, marks a significant corporate investment in college athletics' NIL landscape.
- This initiative is set to begin with a special event at the Memphis spring football game, highlighting the partnership's immediate impact.
- University officials view this commitment as a strategic move to elevate Memphis's athletic programs and attract more corporate sponsors.
- The investment also includes a 50% matching clause for additional fundraising, aiming to further boost financial support for the athletes.