Federal and Provincial Governments Allocate $5.5M for Jasper Tourism Recovery

The funding aims to revitalize Jasper's tourism sector after devastating wildfires caused significant damage.

The Alberta and federal governments have pledged a total of $5.5 million to boost tourism in Jasper, Alberta, following severe wildfire damage.
The federal government will invest $3 million in international advertising to attract visitors back to Jasper, a key economic hub.
Alberta's provincial government is contributing $2.5 million to help local tourism businesses rebuild and create new visitor experiences.
The July wildfires destroyed one-third of Jasper, including multiple hotels and 800 housing units, leading to $880 million in insured damages.
Jasper's tourism sector, which draws approximately 2.5 million visitors annually, is crucial for the town's economic recovery.