FDJ Rebrands as FDJ United to Reflect European Expansion

The gaming giant announces a new name and visual identity while navigating tax increases and regulatory challenges in 2025.

FDJ United, formerly La Française des Jeux, has adopted a new name and logo to emphasize its growing presence in nearly 15 European countries.
Recent acquisitions, including Sweden's Kindred Group and Ireland's PLI, have boosted FDJ's international operations to account for one-third of its revenue and half of its workforce.
The company reported a 6% drop in net profit for 2024 due to acquisition-related accounting adjustments and increased payments to the French government, though adjusted profits rose 13%.
FDJ United anticipates a 2025 revenue of €3.8 billion, but higher taxes on gaming in France and the Netherlands are expected to weigh on profitability.
The group outlines measures to offset fiscal impacts, aiming for €100 million in gradual EBITDA improvements by 2027.