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FDA Posts Advertising Crackdown Letters, Targets Hims & Hers Over Compounded Weight-Loss Claims

The move follows a presidential order on truthful drug ads, setting a 15‑working‑day window for corrective plans under threat of enforcement.

Overview

  • The FDA publicly posted more than 100 warning letters dated Sept. 9 to drugmakers and online prescribers over allegedly misleading promotions of weight‑loss medicines.
  • Hims & Hers was cited for website language implying its compounded semaglutide is equivalent to FDA‑approved products like Wegovy and Ozempic, which regulators note it is not.
  • Compounded drugs are not reviewed or approved by the FDA, and the agency warned that misbranding violations could prompt product seizure or court injunctions.
  • The Hims letter requires a response within 15 working days detailing corrective actions and plans to prevent future violations.
  • FDA letters also faulted Novo Nordisk and Eli Lilly over materials including a televised special and promotional videos that regulators say mislead on GLP‑1 drug risks, while Hims shares fell about 5%–7% after the postings.