FDA Bans Sale of Popular Menthol and Fruit-Flavored Vuse Alto E-Cigarettes

The FDA banned the sale of several menthol and mixed berry flavored Vuse Alto e-cigarette products due to insufficient evidence of benefit and concerns about youth appeal.
Vuse Alto, made by Reynolds American, is the top-selling e-cigarette brand in the U.S., with menthol flavors making up around 40% of sales.
Reynolds American failed to provide evidence that keeping menthol and fruit flavors on the market would benefit public health more than posing a risk to youth.
British American Tobacco, Reynolds American's parent company, saw its shares fall on the news and plans to challenge the FDA's decision.
The FDA bans are part of an ongoing crackdown on flavored e-cigarettes amid concerns about marketing targeted towards youth.