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FDA Authorizes Juul’s Tobacco and Menthol E-Cigarettes to Remain on U.S. Market

After finding that benefits to adult smokers outweigh risks to young people, regulators approved only tobacco and menthol flavors under ongoing restrictions

FILE - Juul products are displayed at a smoke shop in New York, on Dec. 20, 2018. (AP Photo/Seth Wenig, File)
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Juul e-cigarettes are seen on the counter of a vape store in Santa Monica, California, U.S., June 23, 2022. REUTERS/Lucy Nicholson/File Photo

Overview

  • The agency issued marketing granted orders for Juul’s original reusable device and tobacco- and menthol-flavored cartridges following an extensive scientific review.
  • Authorization is limited to tobacco and menthol pods, with fruit and candy flavors having been discontinued in 2019 over concerns about youth vaping.
  • Juul submitted more than 110 studies demonstrating high rates of adult smokers switching completely from cigarettes to its e-cigarettes.
  • Public health groups such as the Campaign for Tobacco-Free Kids cautioned that the decision could undermine recent declines in underage vaping.
  • FDA emphasized that authorization is not an approval of safety, and it will monitor Juul’s compliance with youth-marketing and other restrictions.