Overview

• Authorization covers Juul’s original reusable device and tobacco- and menthol-flavored pods for marketing to adults 21 and older.
• The agency’s decision relied on data from more than 110 studies showing adult smokers can fully switch from cigarettes to these products.
• Juul joins one other company as the only firms permitted to sell menthol-flavored e-cigarettes under the 2009 Tobacco Control Act standard.
• Campaign for Tobacco-Free Kids and the American Lung Association warned the move could reverse recent declines in youth vaping.
• Juul faced a suspended ban in June 2022 and paid over $2.8 billion to settle lawsuits alleging it fueled the teen vaping crisis.