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FDA Authorizes First Fruit-Flavored E-Cigarettes for Adults

The move signals a shift after years of denials of sweet flavors.

Overview

  • The FDA’s first authorization of fruit-flavored e-cigarettes, issued Tuesday, allows Los Angeles-based Glas to sell mango, blueberry and menthol pods to adults.
  • The decision followed fresh political pressure, with the Wall Street Journal reporting Tuesday that President Donald Trump rebuked Commissioner Marty Makary over slow movement on flavors.
  • Regulators cited Glas’s safeguards that require a government ID scan on a phone and Bluetooth pairing so the device only works with the verified user’s phone.
  • The agency said it will police marketing to people 21 and older, as health and parent groups warn the flavors could draw teens back to vaping.
  • The ruling departs from years when the FDA rejected over a million flavored applications and raises its roster of authorized vape products to 45.